So, hold on to your skivvies and click through to gawk at some vintage underwear ads… Prev Next 1 of 26 And since then, men’s underwear has continued to evolve, with new materials, styles, and designs. Underwear ads were more about the body and the bulge. There was a cultural shift on how men’s bodies were shown through ads and pop culture. The cuts got tighter and the rises got lower. In the 1980s, designer brands began to enter the market, offering premium quality and luxury materials. (We see you animal print!) This was the first time men’s underwear had moved away from functional and into more fun. ![]() In the ’50s and ’60s, men’s underwear started to become more about fashion, with bright colors and bold patterns. Because, you know, who doesn’t like a little support? Briefs were then introduced in the 1930s and became popular in the 1950s. ![]() Originally designed for boxers to wear in the ring, boxer shorts became popular as underwear in the early 20th century. The weird (& kinda sexy) history of jockstrapsįrom bicycle couriers and health fads to physique pictorial magazines and Lady Gaga, here’s the delightfully strange history of jockstraps.
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